This is one of a series of articles based on The ABCs of VDP, a free e-book from EFI that explains the benefits of variable data printing (VDP) and describes with examples how print service providers can produce, promote and sell VDP services to their customers, expanding their business portfolio and increasing profit margins.

Process and project management have become increasingly important fields in business. With the advent of new technologies and the requirements of mass production, we can sometimes get ahead of ourselves and start production without actually stopping to think about the processes required to keep up.

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